Magnolia Bakery in Japan


My visit to Magnolia Bakery in Japan actually occurred about two months ago when it just opened. I came about an hour after opening but still had to wait at least an hour in line. Each step I took in line, the more excited I got. The queue was like a tour. When people got near the window where they could see inside, they would all take out their smartphones and take pictures. While I was waiting in line, I was given a menu. However, I was already prepared with I wanted to order as I had already wrote down my checklist on Evernote the night before. But I looked at the menu anyway since there was time to kill. First thing I noticed was that there was no red velvet on the menu. I repeat, no red velvet cupcake on the menu. I thought it was strange because that’s like a staple flavor, but I guess the Japanese don’t like red velvet?

Anyway, it was finally my turn to order. I asked for a coconut cupcake. And I was told they ran out. Bulls**t. It’s Monday and it’s only been an hour or two after opening and there was no coconut cupcake. Not only that, only half the flavors on the menu were actually available. Furthermore, as I went down the line, I saw red velvet… CHEESECAKE, not cupcake. It wasn’t on the menu, but hey I was craving red velvet so I thought I’d give it a try. One of the workers could speak English and told me they don’t have red velvet cupcakes at the Japan location, but they have red velvet cheesecake. I wanted to ask why, but she looked busy so I decided not to.

I paid and managed to get seated at one of the not many seats available and away I went…

  • Banana pudding – to die for.
  • Red velvet cheesecake – it was alright, but red velvet and cheesecake just don’t mix in my opinion.
  • Peanut butter cupcake – great, especially with the jelly filling.
  • Keylime cheesecake – delicious.
Magnolia Bakery in Tokyo, Japan

Magnolia Bakery in Tokyo, Japan

In conclusion, my expectations were met and I was satisfied. However, I was shocked that there was no red velvet cupcake, but instead there was red velvet cheesecake which wasn’t quite for me. Lastly, only half of the cupcake flavors on the menu were available.

Magnolia Bakery, Omotesando
5-10-1 GYRE B1F, Jingumae, Shibuya-ku, Tokyo-to
03 6450 5800